The number 1 obstacle for small to medium business owners today


Nathan Barnier here. The number one
obstacle I see for small to medium business owners these days is perfection
paralysis. Video content is killing it right now but people don’t want to put
up content because it’s not perfect in your eyes. The key words there are ‘in your
eyes’. Now that’s super subjective. So not only is it super subjective, but people
don’t really care if the lighting is off, you look tired or you start
repeating yourself. The number one play in marketing right now is to put out
valuable content for your end consumer. The end. That is the number one play for
businesses.

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