Voice for Real Estate 96: Ad campaign, Affordability, Firms, Scams


‘That’s who we R!’ A new ad campaign spotlights REALTORS® and
their Code of Ethics. Tax changes are making housing less affordable! And how competitive IS real estate? We have the new data. These stories and more on The Voice for Real
Estate Hi, I’m Stephen Gasque with the National Association
of REALTORS® You’ll see it on Television and radio – all
across America: REALTORS®’ new national ad campaign, That’s Who We R.
The campaign shows there’s no one better at helping people buy, sell, and lease real estate. But it goes beyond that message, by showing
that guided by their Code of Ethics, REALTORS® are the industry professionals dedicated to
putting the interests of people-and their communities-first. You can see the ad on cable TV channels like
HGTV and the Food Network, and also on streaming platforms like Hulu and Sling TV. The campaign is also on radio stations across
the country, and digital audio through Pandora and Spotify. You’ll also see the campaign on social media
and major websites. But that’s not all! Look for branded content partnerships through
channels like Apartment Therapy, Vice Media, and The Washington Post. And you can use the campaign materials to
help your business benefit from this campaign. Just go to That’s Who We R dot Realtor to
access logos, print and banner ads, and links to the audio and video spots. But remember – like all NAR materials, there
are rules. So be sure to follow the guidelines. They help you understand what you can and
cannot do with these new branding materials. [SWOOSH] The 2017 Tax Cuts & Jobs Act lowered tax rates
and made other changes that are favorable to taxpayers-including you as an independent
contractor. It created the 20 percent business interest
deduction that you can take for your commissions. But it’s hurting many homeowners and homebuyers,
too. New limits on the mortgage interest deductions
and state and local tax deductions are hurting affordability for many households throughout
America. That’s the message Kevin Brown, a veteran
real estate broker and past president of the California Association of REALTORS®, told
the House Ways & Means Committee in a recent hearing. [QUOTE] Improvements to the tax law won’t happen overnight. A lot of work must be done to lay the groundwork
before changes can be made. That’s why NAR is looking carefully at the
impact law is having and making sure lawmakers have that information as they decide what
to do. [SWOOSH] No one knows more than you how competitive
your industry is. A new report from NAR, finds the vast majority
of real estate brokerages are adapting to the digital era. The 2019 Profile of Real Estate Firms, reports
that most brokerages today are small, and independently owned. And most are operating online, and also – in
brick-and-mortar offices. Here’s NAR Chief Economist Lawrence Yun
on how companies are changing to remain competitive in today’s environment. [QUOTE] You can access that report on nar.realtor
by searching “2019 Profile of Real Estate Firms.” [SWOOSH] And now – yet another scam alert. Ready? You receive an email from NAR but it doesn’t
seem quite right. It tells you to update your contact information
or to donate money to an individual who needs it. That’s right – it IS a scam. Criminals are pretending they’re NAR to try
to steal money – from you. You can protect yourself, though, by being
alert to what is and is not a fraudulent email. Here’s NAR Vice President Liz Sturrock on
how you can know if an NAR email is real or not. [QUOTE] Access her video, called “Spoof Emails: Recognizing
Scams in Real Estate,” on nar.realtor. [SWOOSH] And now a home sales update for you. Sales of existing homes were down slightly
in NAR’s latest market data but, in a good sign, contract signings are up almost 5 percent. That points to healthy sales gains as we enter
the spring home buying season. Here’s NAR Chief Economist Lawrence Yun with
more. [QUOTE] Yun says the Federal Reserve is likely to
keep interest rates down for the year, which will help keep a lid on financing costs…and
strengthen home sales also. [SWOOSH] And that’s our show for the week of March
12. You can get more on everything we talked about
at The Voice for Real Estate page on nar.realtor. And by the way – if you’re going to NAR’s
Association Executives Institute in Austin – travel safe! And I’ll see you there. And as always, thank you for joining us and
be sure to join us again as we bring you all the latest news on The Voice for Real Estate.

3 Replies to “Voice for Real Estate 96: Ad campaign, Affordability, Firms, Scams

  1. can we have a link to the profile of firms

    never mind: https://www.nar.realtor/research-and-statistics/research-reports/profile-of-real-estate-firms

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